I'm Andy Arguindegui. I'm a Senior Graphic Designer specialized in brands, marketing and communication.
I work as a freelance Art Director in Buenos Aires, Argentina attending clients from around the world.
I've been working on Branding Projects since 2009 and nowadays I help entrepreneurs creating their brands, connecting
with the core of their project and creating a Visual Identity that speaks from the innes esence of the Brand.
• Definition of Brand Purpose
• Concept
• Brand Storytelling
• Logotype
• Color Palette
• Typography
• Brand manual
• Graphic Package
• Content Ideas
• Profile design
• Profile Image
• Highlights Story design
• Front page design for Highlight
• 9 Static Posts
• Deliverable files in Canva
One-on-One session to...
• Check on your Brand Identity
• Analyze where your Brand is
• Check on possible adjustments
• Apply those adjustments
• Try online adjustments
• Whatever comes form our session
The Brand Purpose is its reason for being. It is the why—the fundamental reason a brand does what it does. It represents the brand's essence, the connection to the most inner and sensitive side of people, and the driving force behind what motivates you to do what you do every day.
The Visual Identity is the sum of all the graphic elements a brand uses to communicate. These include tangible elements such as the logo, color palette, illustrations, graphic design materials, social media assets, and website.
“I believe that the only way to create a sustainable visual identity is for the brand to discover its purpose—what makes it unique, authentic, and motivated. Once you gain a deeper understanding of your brand and connect with its essence, we can co-create a visual identity that truly represents you, identifies you, and connects with your core.."
I’d love to hear about you and get to know your project and brand more deeply. Maybe if you are about to launch a new project and you need to define what makes you unique, I’l help you create an authentic brand that represents your essence.
And let's get in touch with news regarding Brands, Visual Identity, Brand Purpose and much more!
"You helped me understand that behind a simple name there ir a whole big story. You opened my eyes regarding my name connected with what I want to sell and how I want to sell it".
"The storytelling you added to my brand was the best! I feel that I have a great starting point form where to do anything I do related to my brand".
"You helped us put into words and design that thing that really moves us, the purpose that joins us as partners and towards the world".
"Through your phrases and words you could take me where I needed to go and to create the Visual Identity for my project".
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